With a true passion for user-centric design and improving user experiences. As a branding maven, I believe good branding and marketing should be simple, be a story, and come hand-in-hand with a good user experience.
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As the digital world and technology within it expands, so does the approach. I focus on showcasing your digital brand presence through a fully-functioning responsive website.
Branding, both visually and verbally is the core communication of any business. I believe maintaining your brand’s consistency within every aspect of customer interactions is critical to keeping a holistic story.
Marketing is naturally a fast-paced environment with learnings, failures and creativity. I enjoy marketing as it falls at the intersection of communication, empathy, creativity, and optimization.
Upgrading Procurify’s navigation to enrich the overall user experience and increase SEO efforts to improve page findability enhancing the user journey.
Read Case StudyFacilitating Voice & Tone workshops, to educate internal teams on the importance of voice and tone in branding, and develop Voice & Tone guidelines to add to their toolkit.
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Establishing a new sub-brand to Procurify for the Spend Culture movement, which was the brand for multiple core marketing functions and initiatives.
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"I've had the pleasure of working with Jendi across 2 companies and multiple teams! She's a brilliant facilitator and an organized and strategic coach, delivering impactful, company-changing workshops that helped us align our voice and tone across our Sales, CX, Marketing, and Product teams. She not only guided us towards our authentic personality, voice & tone, but helped open our eyes to how disjointed we were in our customer communications before. That was a big oof, which helped motivate us to make changes that stick! I highly recommend working with Jendi."
"From the moment I started working with Jendi the first thing that stood out was her role as a team player. This foundation of care and communcation meant we could get to work on figuring out how we could best communicate our brand message. Whether through artwork, graphics and of course the look and feel of our website and blog, Jendi is a true designer. She is always thinking about the journey of the user and how someone can find success, which obviously is easier for you when she’s on or leading your team."
"Jendi has an amazing blend of creative chops and strategic horsepower. She goes beyond creating amazing visuals and seeks to understand the true needs of customers. Leveraging data to guide her, she considers many facets of the customer journey to create amazing experiences that produce results. She is thoughtful, kind, empathetic, highly creative, and a pleasure to work with."
"Jendi was truly a workhorse who was able to push me out of my comfort zone and try new things to get better at my job."
"A massive thank you to Jendi who lives our core values every day. The marketing team has been through quite a few change recently (and Jendi has grown her careers through a lot of changes in general on the marketing team) and over the last Jendi has taken action to set up recurring team meetings, schedule check-ins with our marketing team members to make sure everybody is feeling ok, book strategy meetings, and really stepped up as a leader to help make sure that our marketing team is in a good place moving forward.
We are so lucky to have Jendi. She cares so deeply about the well being of our team members and takes action to turn that compassion into an actual plan. Thank you for everything Jendi!"
"Shout out to Jendi for hustling this morning to polish up a presentation for potential investors. Especially since I threw it at her a couple of hours before the actual call! You killed it and did more than I could have hoped to make Procurify look great!"
