Black Kauri Product Design | Packaging
The client was seeking new packaging for her toffee business in which she was aiming to expand her target market. The packaging had to appeal to her current sales at farmers markets and to new upper market clients such as cafe's.
The colour palette was to relate to nature and the Kauri tree, utilising oranges and browns. The brand had to stand out from other toffee products. The see through window is unique in confectionary packaging and lets consumers view the product. All nutritional infomation had to also be displayed on the packaging.